Northern Virginia a Competitive Market
Including several counties and independent cities, Northern Virginia has a population of more than two million people, making it a highly competitive market for businesses in many industries. The high population in the area and the area’s relatively high level of wealth mean that companies that offer specialty services, including home improvements like decorative concrete, can reach a large target audience with effective marketing. One such company, Salzano Custom Concrete, based in Centreville, Va., a small community in Fairfax County, has launched an aggressive campaign to brand itself as Northern Virginia’s best patio company and the best decorative concrete business in Northern Virginia.
Internet Marketing Helps Companies Reach Consumers
Decorative concrete, by definition, generally qualifies as a luxury, so the target audience for companies offering this service has disposable income. Northern Virginia ranks as one of the most affluent areas in America, offering Northern Virginia decorative concrete companies like Salzano Concrete many potential customers. Still, even with a large potential pool of consumers, companies like CJ Salzano Concrete need to market themselves well to position themselves to get on consumers’ radars.
With consumers turning to the internet more for research and to find businesses when they need services, many savvy companies and business owners have used internet marketing services and strategies to improve their search engine rankings for various keywords. Companies may talk about their services and the areas they serve, making use of important geographic keywords and phrases related to their respective industries. Companies may use phrases and meta-tags to try and get ranked highly for particular cities and particular counties.