Establishing Blogs and Accounts to Widen Online Footprint
Although many people now recognize spas as great places to visit, relax, de-stress and lose weight, former spa owner Edward J Safdie did a great deal to promote spas as weight loss-inducing destinations. The businessman, author and entrepreneur and his company, the Edward J. Safdie group, acquired spa properties across the United States and overseas, and actively promoted them as places that people could visit to shed pounds, slim down and indulge in relaxation. The company, over the course of the past couple months, has tried to widen and enhance its online portfolio and online presence through the creation of blogs, social networking accounts and accounts on other sites, along with press releases about its efforts.
Firm’s President Promoted Spas for Weight Loss
Ed Safdie became one of the spa industry’s more prominent figures during the 1980s and 1990s thanks to his books about spa cuisine, repeated appearances in major magazines and efforts to promote his company’s spa properties. Many regional and national magazines wrote about Safdie and the Ed Safdie group’s spas during this time period. The press attention helped raise the profile of spas owned by Edward Safdie and his firm, and the company’s spas, in places like Texas, California, Connecticut and Monaco often welcomed famous guests. One magazine dubbed Safdie “the Martha Stewart of the spa industry” for the tasty, low-calorie food served at his company’s spa properties, which attracted many well-known guests.
Ed Safdie spas provided services for famous filmmakers like Steven Spielberg and Rob Reiner, as well as socialites, actresses including Elizabeth Taylor and Brooke Shields, actors, models like Cheryl Tiegs and Rachel Hunter and many others.