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Barbara Sharief As Internet Vanguard

More than just a local politician, Broward County Mayor Barbara Sharief is an example of an elected official at the vanguard of social media and web presence building. Her astute use of Facebook and her website blog to humanize her persona and communicate directly with her constituents contributes greatly to her popularity and electoral success.

It’s no secret that the Internet has changed politics in America forever. Between Barack Obama’s landmark explosion online in 2008 and the current controversy over Fake News and Russian intervention in American political theater, the Web’s influence might even be greater than traditional print media’s imprimatur.

The Web: Cheap Tool or Expensive Toy?

The Internet is a cheap tool or expensive toy. That’s what my professor used to say back in 1995 when the Web was in its nascent stages. Today’s Internet is dramatically different from 22 years ago but one thing remains true: how you employ your time online can have a dramatic effect on your return on investment, particularly as it applies to online presence building. Today’s top political figures are adept at integrating social media, blogging, and press appearances on television into their campaign profiles and their online reputations once they are elected.

Building an Effective Online Presence for Political Figures Is a Fluid Process

The most common error or misconception associated with online data and presence building is assuming that once you open a social media account or start a blog the work is done. In fact, content online is fluid, organic and very time-sensitive. To build a successful presence on Google results and social media, politicians are hiring full-time teams to employ tweets, Facebook posts and photo blogs on a regular, if not daily basis. The separation that takes place between a political figure’s identity and having a representative play their part on the web can sometimes make for a disconnect.

Interestingly, more and more elected officials at the state, local and federal levels (including a certain President) are eschewing the representative and contacting the world directly in the first person. Barbara Sharief has utilized this approach to great effect, particularly on social media with her Facebook and Twitter pages.

What Separates Barbara Sharief from Other Politicians in Florida

Mayor Sharief’s official website may be the most important station along the digital highway but it is only part of the picture. While the site is elegant, full of great photos and interesting news updates, it also has an excellent media/press page that keeps her constituents and fans up to date on her media appearances. But what makes Sharief unique among many political figures today is the degree to which her  presence online is approachable, likable, and sincere. It doesn’t feel canned or forced and this makes her an endearing figure on everything from her Facebook posts touting her “Broward Means Business” initiative to her Pinterest page highlighting her favorite Fort Lauderdale restaurants. The extent of her digital media presence includes a variety of well-crafted press releases, various video clips on news outlets and, of course, her social media network.

Barbara Sharief in Gold Coast’s Fort Lauderdale Daily Powerful Women Series

In many ways a political figure never stops campaigning, even after they have won an election. To this end, it is crucial for a politician to maintain a steady flow of appealing content and to engage with local businesses, personalities and institutions in his/her region.

Today’s complex mediasphere is a morass of confusion and competing content always enticing the viewer down the path of time and commitment. What remains key for an effective web presence as it pertains to elected officials is true for all: clean, well-crafted, and clear messaging will always win the day. This is especially true for those who utilize their humanity, charm and sincerity. Barbara Sharief represents the best example in South Florida.

Creating Many Online Accounts

Celebrity Developer Edward J. Safdie Announces New Account on Buzzfeed
The Edward J. Safdie Group has established numerous accounts on different sites as it tries to broaden its profile online.

 

 

 

 

 

 

 

 

 

 

 

Edward Safdie, a renowned celebrity spa developer, entrepreneur and author, has begun expanding and enhancing his online profile in recent weeks, creating accounts and pages on numerous sites across the web.

(NEW YORK, NY) APRIL 14, 2014 – Attempting to broaden and enhance his brand and that of his development company, hotelier Ed Safdie, an acclaimed developer of first-class spas, resorts and other properties, has recently begun a multi-faceted internet marketing campaign that aims to establish his company, the Edward J. Safdie Group, as one of the Northeast’s premier land developers and one of the top developers of celebrity resorts in the country. Catering to the tastes of elite and prominent members of society, the Ed Safdie Group, which owns properties across the nation, has developed a sterling reputation for exquisite properties that offer the highest quality of services, including massages, facials, cuisine and more.  The company has established social media accounts and accounts on other sites. In addition to new pages on sites like Twitter, Google+ and Facebook, the company recently set up a page on the rapidly growing social network Buzzfeed.

Company Develops Resorts and Spas Favored by Celebs

Edward Safdie and his company have become well-known across the country, with mentions in many esteemed publications, including The New Yorker magazine. The company’s favorable press and reputation have helped its properties become favored by famous guests from various areas of public life. The company’s resorts, spas and properties have drawn many prominent guests, including actors and actresses, fashion models, political figures, foreign dignitaries, famous musicians and others, who visit the firm’s properties to relax, pamper themselves and enjoy some of the facilities’ luxurious trappings.

Guests such as multiple former First Ladies, United States Senators, Oscar-winning actors and directors and best-selling musicians have visited the company’s facilities.

If you want to know more about Edward Safdie Click Here!

Company Using Internet Marketing to Reach More Consumers Online

Pest Control Broward Business Using Internet Marketing to Enhance Its Online Presence
Arista Pest Solutions has greatly improved its online rankings for many key search terms.

Looking to reach more consumers and perform more work beyond its immediate vicinity, Arista Pest Solutions, one of the best pest control Hollywood businesses, has invested resources and time into marketing its services in other area cities, notably Fort Lauderdale, Pompano Beach, Davie, Miramar and Pembroke Pines. The family business guarantees customer satisfaction, promising to solve customers’ pest problems, whether dealing with rodents like mice and rats or bugs such as cockroaches, ants, termites and spiders. The company has exerted considerable effort into promoting its pest control Fort Lauderdale services to residents and businesses in this major South Florida city.

Business Has Improved Its Ranking in Populous Broward County

Based in Hollywood, a major city in between Fort Lauderdale and Miami, Arista Pest Solutions, one of the best pest control companies in Broward County, wants to establish itself as one of the premier locally-owned pest control businesses in the area. The company has worked hard to strengthen its search engine rankings for relevant pest control-related searches for Broward County, as well as cities county-wide, like Sunrise, Plantation, Hallandale Beach, Dania Beach, Coconut Creek, Deerfield Beach, Tamarac, Weston, Margate, Coral Springs, Lighthouse Point and other area cities and towns.

These Broward County exterminators have used a number of methods to expand their online profile and enhance their presence on the web. In addition to an expanded website that features a blog and pages for its services and the area cities in which it works, the company has also set-up accounts on third-party blogs and websites like Tumblr and WordPress, and used social media accounts like Facebook, Google+ and Twitter to spread word about its services.