Tag: press releases

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Establishing Blogs and Accounts to Widen Online Footprint

The Ed Safdie Group Using Internet Marketing to Widen and Improve Its Online Presence
The Edward J Safdie group has used internet marketing to inform the public about its services and its accomplishments.

Although many people now recognize spas as great places to visit, relax, de-stress and lose weight, former spa owner Edward J Safdie did a great deal to promote spas as weight loss-inducing destinations. The businessman, author and entrepreneur and his company, the Edward J. Safdie group, acquired spa properties across the United States and overseas, and actively promoted them as places that people could visit to shed pounds, slim down and indulge in relaxation. The company, over the course of the past couple months, has tried to widen and enhance its online portfolio and online presence through the creation of blogs, social networking accounts and accounts on other sites, along with press releases about its efforts.

Firm’s President Promoted Spas for Weight Loss

Ed Safdie became one of the spa industry’s more prominent figures during the 1980s and 1990s thanks to his books about spa cuisine, repeated appearances in major magazines and efforts to promote his company’s spa properties. Many regional and national magazines wrote about Safdie and the Ed Safdie group’s spas during this time period. The press attention helped raise the profile of spas owned by Edward Safdie and his firm, and the company’s spas, in places like Texas, California, Connecticut and Monaco often welcomed famous guests. One magazine dubbed Safdie “the Martha Stewart of the spa industry” for the tasty, low-calorie food served at his company’s spa properties, which attracted many well-known guests.

Ed Safdie spas provided services for famous filmmakers like Steven Spielberg and Rob Reiner, as well as socialites, actresses including Elizabeth Taylor and Brooke Shields, actors, models like Cheryl Tiegs and Rachel Hunter and many others.

Estetica Institute of the Palm Beaches and Dr. Greg DeLange
Dr. Arturo Guiloff (left) and Dr. Greg DeLange of the Estetica Institute have enhanced their online presence through sustained internet marketing efforts.

Through a sustained internet marketing campaign encompassing various elements, the Estetica Institute, a leading cosmetic surgery center located in Palm Beach Gardens, Fla., has succeeded in positioning itself highly in search engine rankings for many important keywords, helping the center maintain a steady flow of patients and a steady stream of revenue. The center started investing significant resources into internet marketing a few years ago, and the efforts have paid off, with the center’s website and related blogs achieving first-page rankings for many relevant terms, including “Palm Beach cosmetic surgery,” “breast augmentation Palm Beach” and numerous other terms. The campaign has included press releases, social media marketing, articles, blog posts and more.

The Facility’s Board-certified Palm Beach plastic surgeons, including Dr. Greg DeLange and Dr. Arturo Guiloff, have benefitted from the center’s enhanced and improved rankings in search engine results for terms like “Palm Beach cosmetic surgeons,” “plastic surgeons Palm Beach” and “cosmetic surgeons Palm Beach.” The surgeons, who have decades of experience in improving patients’ looks through procedures like tummy tucks, liposuction, facelifts, breast lifts, CoolSculpting, brachioplasty and body lifts, credit the institute’s determined efforts to succeed on the web and the great results that patients have seen with helping the center to grow and offer more services, treatments and procedures. Success, both online and in the real world, has translated into growth and expansion. The facility has added staff and expanded its treatments and procedures as more patients come in to improve their looks.

Greater visibility online, combined with word-of-mouth advertising and referrals from happy patients, have helped the center move forward and help more men and women look their best.